Description
Unlock the secrets to sales success with 'Insight Selling' by Mike Schultz and John Doerr. This groundbreaking book is essential for sales professionals looking to elevate their skills and outperform the competition. With extensive research encompassing over 700 business-to-business transactions, totaling $3.1 billion in purchasing power, the authors reveal the stark differences between sales winners and those who finish second. Discover the innovative strategies utilized by top performers in today's competitive marketplace.
In this insightful guide, Schultz and Doerr delineate a transformative model for effective selling in a world where products and services have become increasingly commoditized. The 'Insight Selling' approach emphasizes the need to connect with customers on a deeper level. At Level 1, 'Connect,' you'll learn how to align your product solutions with customer needs and build meaningful relationships. Level 2, 'Convince,' focuses on compelling buyers that your offerings provide the best return on investment, mitigating risks while demonstrating value. Finally, Level 3, 'Collaborate,' teaches you how to partner with clients to co-create solutions that meet their unique challenges.
Whether you're a seasoned sales veteran or just starting, 'Insight Selling' will equip you with the tools to become an insight seller. Transform your sales strategy and achieve unparalleled results by understanding what truly differentiates the best from the rest. Perfect for sales teams looking to thrive in an era of changing buyer perceptions, this book is your key to mastering the art of insight-driven selling.
In this insightful guide, Schultz and Doerr delineate a transformative model for effective selling in a world where products and services have become increasingly commoditized. The 'Insight Selling' approach emphasizes the need to connect with customers on a deeper level. At Level 1, 'Connect,' you'll learn how to align your product solutions with customer needs and build meaningful relationships. Level 2, 'Convince,' focuses on compelling buyers that your offerings provide the best return on investment, mitigating risks while demonstrating value. Finally, Level 3, 'Collaborate,' teaches you how to partner with clients to co-create solutions that meet their unique challenges.
Whether you're a seasoned sales veteran or just starting, 'Insight Selling' will equip you with the tools to become an insight seller. Transform your sales strategy and achieve unparalleled results by understanding what truly differentiates the best from the rest. Perfect for sales teams looking to thrive in an era of changing buyer perceptions, this book is your key to mastering the art of insight-driven selling.