Description
Unlock the transformative power of simplicity with this brand new trade paperback, featuring insights from Steve Jobs himself. In 'Insanely Simple', Ken Segall, an influential creative director at Apple, takes you on an enlightening journey through the principles that shaped one of the most successful companies in history. This engaging book, published by Penguin UK in 2013, reveals how simplicity was not just a design philosophy for Jobs; it was a way of life and a strategic weapon that propelled Apple to iconic status.
With 256 pages packed with valuable lessons, you will discover how Jobs' obsession with simplicity led to groundbreaking products and marketing strategies, including the legendary 'Think Different' campaign. Segall shares personal anecdotes and behind-the-scenes stories that give you unparalleled access to the inner workings of Apple during its most pivotal moments.
Dive into the ten essential elements of simplicity that can inspire you in your own ventures, helping you to think more clearly and create impactful solutions. Perfect for entrepreneurs, marketers, and design enthusiasts, 'Insanely Simple' is a roadmap to unlocking your potential.
Condition: BRAND NEW
ISBN: 9780670921195
Format: Trade paperback (UK)
Year: 2013
Pages: 256
Delivery information: Expect prompt, reliable shipping to have this inspiring read in your hands shortly.
Condition: BRAND NEW
ISBN: 9780670921195
Format: Trade paperback (UK)
Year: 2013
Publisher: Penguin UK
Pages: 256
Description:
To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's success - which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs
With 256 pages packed with valuable lessons, you will discover how Jobs' obsession with simplicity led to groundbreaking products and marketing strategies, including the legendary 'Think Different' campaign. Segall shares personal anecdotes and behind-the-scenes stories that give you unparalleled access to the inner workings of Apple during its most pivotal moments.
Dive into the ten essential elements of simplicity that can inspire you in your own ventures, helping you to think more clearly and create impactful solutions. Perfect for entrepreneurs, marketers, and design enthusiasts, 'Insanely Simple' is a roadmap to unlocking your potential.
Condition: BRAND NEW
ISBN: 9780670921195
Format: Trade paperback (UK)
Year: 2013
Pages: 256
Delivery information: Expect prompt, reliable shipping to have this inspiring read in your hands shortly.
Condition: BRAND NEW
ISBN: 9780670921195
Format: Trade paperback (UK)
Year: 2013
Publisher: Penguin UK
Pages: 256
Description:
To Steve Jobs, Simplicity was a religion. It was also a weapon. He proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create campaigns such as 'Think Different'. By naming the iMac, he laid the foundation for waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's success - which you can use in everything you do. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains.' Steve Jobs