Description
Unlock the potential of behavioural design with Morten Münster's insightful book, 'I'm Afraid Debbie from Marketing Has Left for the Day.' This essential guide is packed with practical strategies that individuals and organizations can utilize to inspire change and achieve desired outcomes. With 304 pages of in-depth analysis, this BRAND NEW publication from Laurence King Publishing, published in 2021, presents a transformative four-step framework designed to persuade people to alter their behaviors effectively. Whether you're a business leader, marketer, or someone keen on understanding human behavior, this book provides a treasure trove of real-world examples from diverse sectors including business, government, and non-profit organizations. Implementing these behavioural design principles can lead to meaningful changes that resonate in both personal and professional realms. Understand how to employ these practical rules to not only facilitate change but also foster lasting impact. This title has an ISBN of 9781786279484, ensuring you receive the exact book that revolutionizes your approach to behavioral change. Don't miss the opportunity to learn from an expert in the field. Best of all, shipping for this item is absolutely free, with an estimated delivery time of up to 6 weeks. Note that cancellation is not possible once your order is placed.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781786279484
Year: 2021
Publisher: Laurence King Publishing
Pages: 304
Description:
How to Use Behavioural Design to Create Change in the Real World
In this ground-breaking book, author Morten MĂĽnster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781786279484
Year: 2021
Publisher: Laurence King Publishing
Pages: 304
Description:
How to Use Behavioural Design to Create Change in the Real World
In this ground-breaking book, author Morten MĂĽnster presents a set of rules that individuals and companies can follow to bring about necessary change.
Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.
By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.