Description
Unlock the ancient secrets of political strategy with **How to Win an Election**, a timeless guide that transcends centuries and remains fiercely relevant in modern campaigning. Originally penned in 64 BC by Quintus Tullius Cicero to his brother Marcus, this remarkable text offers practical wisdom that every aspiring political candidate must embrace. From mastering voter persuasion techniques to navigating electoral scandals, this guide is your roadmap to securing voter trust and triumphing in elections. Discover how promises, public perception, and dedicated supporters play crucial roles in the art of personal politicking. This brand new edition, translated vibrantly, retains the Latin text for authenticity, making it not just a manual, but a historical conversation starter. **How to Win an Election** stands alongside classics like Machiavelli's *The Prince*, making it essential reading for politicians and political enthusiasts alike. Whether you're a seasoned campaigner or new to the political scene, this book is the key to understanding the dynamics of successful elections. Delve into Cicero's invaluable lessons, and prepare yourself to win votes! Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780691154084. Format: Trade binding. Year: 2012. Publisher: Princeton University Press.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780691154084
Format: Trade binding
Year: 2012
Publisher: Princeton University Press
Description:
How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters.
Presented here in a lively and colourful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won) — and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's ThePrince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.
'Two thousand years ago, Quintus Tullius Cicero gave his elder brother, Marcus, an unusually frank guide to winning votes — and, on the principle that democracy's brutal essentials have changed little over the centuries, Princeton University Press has now brought outHow to Win an Election...[The book] shows that a campaigner's concerns have remained just as constant as the debate about whether any democracy is ever democratic enough.'—Peter Stothard,Wall Street Journal
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780691154084
Format: Trade binding
Year: 2012
Publisher: Princeton University Press
Description:
How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters.
Presented here in a lively and colourful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won) — and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's ThePrince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.
'Two thousand years ago, Quintus Tullius Cicero gave his elder brother, Marcus, an unusually frank guide to winning votes — and, on the principle that democracy's brutal essentials have changed little over the centuries, Princeton University Press has now brought outHow to Win an Election...[The book] shows that a campaigner's concerns have remained just as constant as the debate about whether any democracy is ever democratic enough.'—Peter Stothard,Wall Street Journal