Description
Unlock the secrets of online visibility with 'How to Get to the Top of Google Search'. This essential guide is a must-have for anyone wanting to enhance their digital presence, whether you’re a small business owner or an aspiring marketer. In today's competitive landscape, mastering the art of SEO (Search Engine Optimization) is critical for driving organic traffic and increasing sales. Written by Richard Conway, a leading search engine consultant and founder of Pure SEO, this comprehensive book delves into effective strategies for reaching the coveted top ranks of Google search results. Explore key topics such as keyword research, website content optimization, mobile search strategies, and the importance of site loading speed. With clear, actionable insights tailored to Australasian markets, you will learn how to optimize your website for better searchability. Imagine potential customers finding your products effortlessly! This guide cuts through the confusion surrounding SEO and presents a roadmap to enhance your online visibility. Packed with statistics, practical advice, and red flags to avoid, this book is your go-to resource for mastering search marketing and ensuring your business stands out. Prepare to take your online presence to new heights and watch your sales soar!
Condition: BRAND NEW
ISBN: 9780143773535
Format: Trade paperback (UK)
Year: 2019
Publisher: RANDOM HOUSE NZ
Pages: 288
Description:
Learn how to get your product or service onto the top page of Google searches.
Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.
It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.
This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more.
With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.
As well as practical and actionable advice (and 'red flags' to avoid), the book also looks ahead to consider the future of search marketing.
Condition: BRAND NEW
ISBN: 9780143773535
Format: Trade paperback (UK)
Year: 2019
Publisher: RANDOM HOUSE NZ
Pages: 288
Description:
Learn how to get your product or service onto the top page of Google searches.
Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.
It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.
This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more.
With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.
As well as practical and actionable advice (and 'red flags' to avoid), the book also looks ahead to consider the future of search marketing.