Description
Dive into the fascinating evolution of the Internet with 'How the Internet Became Commercial' by Shane Greenstein. This insightful trade paperback (ISBN: 9780691178394) from Princeton University Press, published in 2017, chronicles the pivotal journey of the Internet from a set of loosely connected university and military networks to the robust commercial powerhouse it is today. The book highlights key contributions from innovative entrepreneurs and industry outsiders who identified opportunities amidst the chaos. Greenstein meticulously uncovers the intricate process of privatization and the challenges faced as the Internet transitioned to commercial use.
Explore how traditional service providers were forced to innovate as disruptive technologies emerged, threatening their old-market dominance. Discover intriguing business models that both triumphed and faltered, reflecting the dynamic nature of Internet commercialization. This book examines the interplay of government and private sector forces that spurred groundbreaking innovations and crafted a vibrant online marketplace.
Perfect for anyone interested in digital economics, entrepreneurship, and the Internet's history, 'How the Internet Became Commercial' not only recounts the past but provides valuable lessons for future business leaders in navigating an ever-evolving digital landscape. Don't miss out on this essential read that sheds light on the foundations of the commercial Internet we rely on today!
Explore how traditional service providers were forced to innovate as disruptive technologies emerged, threatening their old-market dominance. Discover intriguing business models that both triumphed and faltered, reflecting the dynamic nature of Internet commercialization. This book examines the interplay of government and private sector forces that spurred groundbreaking innovations and crafted a vibrant online marketplace.
Perfect for anyone interested in digital economics, entrepreneurship, and the Internet's history, 'How the Internet Became Commercial' not only recounts the past but provides valuable lessons for future business leaders in navigating an ever-evolving digital landscape. Don't miss out on this essential read that sheds light on the foundations of the commercial Internet we rely on today!