Description
Elevate your understanding of the hospitality industry with 'Hospitality Strategic Management: Concept and Cases, Second Edition.' Authored by the esteemed Cathy A. Enz, this essential textbook is updated to reflect the latest advancements in strategic management, making it a must-have for students and professionals alike. Covering vital topics such as innovation, entrepreneurship, leadership, and ethics, this comprehensive guide provides valuable insight into today's hospitality landscape. With 704 pages packed with rich content and practical knowledge, you’ll explore the intricacies of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines. The inclusion of eight detailed case studies allows readers to engage with real-world scenarios, enhancing your strategic thinking and decision-making skills. Ideal for executive training and hospitality management courses, this book not only prepares you for industry challenges but also fosters a deep understanding of the dynamic hospitality environment. Whether you're aspiring to advance your career or seeking to enhance your strategic prowess, 'Hospitality Strategic Management' remains the cornerstone of your education in the global hospitality sector. Invest in your future success and stay ahead in the competition with this authoritative source.