Description
Unlock the secrets of visual persuasion with this compelling guide that explores the intricate relationship between imagery and influence. This brand new publication, authored by experts in social influence and visual persuasion, dives deep into the psychology behind effective marketing techniques. With 192 pages of invaluable insights, you'll discover 33 proven strategies that help shape consumer behavior and decision-making on an unconscious level. This book is an essential resource for students, professionals, and anyone interested in understanding the hidden elements behind persuasive advertising and social campaigns.
Each technique is illustrated with vivid references, making complex concepts accessible and applicable. Whether you’re a marketer looking to refine your skills, a designer striving to create impactful visuals, or simply a curious reader eager to understand the power of visual messaging, this book will serve as your comprehensive guide.
It’s time to grasp the psychology of how visual messages subtly influence our choices every day. Transform your perspective with this essential text designed to empower anyone who seeks to navigate the realm of persuasive imagery.
**Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.**
Order now and start exploring how visuals sway our decisions today!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9789063695316
Year: 2019
Publisher: BIS Publishing
Pages: 192
Description:
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Each technique is illustrated with vivid references, making complex concepts accessible and applicable. Whether you’re a marketer looking to refine your skills, a designer striving to create impactful visuals, or simply a curious reader eager to understand the power of visual messaging, this book will serve as your comprehensive guide.
It’s time to grasp the psychology of how visual messages subtly influence our choices every day. Transform your perspective with this essential text designed to empower anyone who seeks to navigate the realm of persuasive imagery.
**Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.**
Order now and start exploring how visuals sway our decisions today!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9789063695316
Year: 2019
Publisher: BIS Publishing
Pages: 192
Description:
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level.
All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!