Happy is Up, Sad is Down

SKU: PR34136

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Sale price$66.70

Description

Experience the transformative power of emotions with 'Happy is Up, Sad is Down'. This insightful book, written by a collaborative team of psychologists and designers, delves into the use of metaphors in design, tapping into human emotional responses for better user experiences. With its in-depth analysis, 'Happy is Up, Sad is Down' makes it easier for designers and engineers to create intuitive interfaces across various applications, from automotive to augmented reality. This comprehensive 304-page guide enriches your understanding of emotional ergonomics, bridging the gap between user feelings and design functionality. Perfect for students and professionals alike, this book is a must-have resource for anyone interested in user-centered design and the powerful role of metaphors in shaping our interactions with technology. Enhance your design skills and improve user satisfaction by exploring how subtle shifts in perspective can lead to major advancements in usability. Order now to discover how emotional design can elevate your projects to new heights! Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9789063695934. Year: 2020. Publisher: BIS Publishing. Pages: 304.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9789063695934
Year: 2020
Publisher: BIS Publishing
Pages: 304


Description:
Jorn Hurtienne, Diana Loffler, Clara Husch, Daniel Reinhardt, Robert Tscharn and Stephan Huber are a team of psychologists, designers, computer scientists, business consultants and researchers who came together at the Chair of Psychological Ergonomics at Wurzburg University.



Jorn discovered his love for metaphors in 2004, drew others into this and they have been studying their usefulness for design ever since. They have successfully used metaphors in the design of automotive user interfaces, websites, medical systems, robots, industrial controls, consumer goods and augmented reality systems.

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