Franchise

Discover the groundbreaking work, 'Franchise' by Marcia Chatelain, which delves deep into the intricate connection between black communities and America's leading fast food giant, McDonald's. This brand new edition, published by W W Norton & Company in 2021, spans 336 enlightening pages that expose the duality of fast food as a source of economic opportunity and political influence, while simultaneously highlighting the despair it can bring to African American neighborhoods. From the historical perspective of the original McDonald's drive-in in San Bernardino to the contemporary issues faced by the franchise in Ferguson, Missouri, Chatelain’s 'Franchise' is an essential read for anyone interested in the dynamics of race, economics, and the fast food industry's role in American society. This compelling analysis provides a comprehensive look at how fast food has become a critical battleground in the ongoing struggle for racial justice in the United States. Don't miss out on this vital contribution to contemporary literature. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781631498701
Year: 2021
Publisher: W W Norton & Company
Pages: 336


Description:
Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain. Taking us from the first McDonald's drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power?economic and political?and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.