Description
Discover the groundbreaking insights from Peter Sheahan's 'FLIP,' a pivotal trade paperback that has revolutionized modern business thinking. Released in 2007 by Random House Australia, this captivating 336-page guide unravels how counter-intuitive thinking is reshaping branding, strategy, and talent management in dynamic markets. Perfect for entrepreneurs and business professionals, 'FLIP' explores the mindset of today's corporate superstars, revealing the secret to thriving in an unpredictable economic landscape. Sheahan's transformative ideas challenge conventional wisdom, demonstrating that to succeed—like industry titans such as Richard Branson and Google—business leaders must be willing to defy the status quo. This engaging read will empower you to embrace bold action and innovative thinking, bridging the gap between theory and practical application. Don't miss out on learning from Sheahan's experiences with major organizations like PWC, L'Oreal, and Westpac. Whether you're a small business owner or part of a multinational corporation, 'FLIP' is a must-have resource for anyone looking to harness the power of counter-intuitive strategies in their business model. Grab your copy today and start flipping your way to success!