Fashion as Creative Economy

SKU: PR325157

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Dive into a transformative exploration of the fashion industry with our latest addition, an essential read for anyone passionate about the creative economy. This insightful book, published by John Wiley & Sons in 2022, is a must-have for those interested in understanding the complexities of modern fashion. Through compelling ethnographic research and interviews in fashion capitals like London, Berlin, and Milan, this book sheds light on the vibrant lives of independent fashion designers. These trailblazers challenge the conventional models and promote sustainability, addressing crucial issues such as environmental accountability and labor exploitation within the global supply chain. In a time when digital technology reshapes the landscape of fashion, the authors introduce innovative concepts like 'milieu of fashion labor,' 'social fashion,' and 'fashion diversity.' This book not only highlights the importance of microenterprises and startups but also advocates for a decentralized fashion industry, fostering creativity and inclusivity in an often exclusory marketplace. For those eager to navigate the evolving realm of digital fashion-tech and e-commerce, this text serves as an essential guide. Plus, enjoy free shipping on this item, with delivery taking up to 6 weeks. Order now and be part of the conversation redefining the future of fashion. Note that once your order is placed, it cannot be canceled. This book is in BRAND NEW condition, ISBN: 9781509553853.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509553853
Year: 2022
Publisher: John Wiley & Sons (UK)


Description:


Fashion is under the spotlight like never before. Activists call for environmental accountability, and wide-ranging debates highlight exploitation across global supply chains and the reliance on unpaid labour. Digital technology undermines traditional fashion companies, while small-scale independent fashion designers provide radical innovations in design and work in more socially inclusive ways.

This book contributes to a new sociology of fashion. Focusing on the working lives of independent designers and based on ethnographic research and interviews carried out in London, Berlin and Milan, the authors consider the urban policy regimes in place in these cities. They analyse how these regimes shape the microenterprises and the emerging political economy, as well as the structures needed for designers to flourish. They also develop several key concepts “ the ˜milieu of fashion labour™, ˜social fashion™ and ˜fashion diversity™ “ and chart the new world of digital fashion-tech and e-commerce.

Drawing on lessons from European initiatives and recognizing the capacity of microenterprises and start-ups to determine fashion™s future, the authors call for the industry to be significantly decentralized to ensure more diversity and less exclusivity.

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