Description
Unlock the secrets of modern marketing with our brand new book on Experiential Marketing, published by John Wiley & Sons Inc. This essential guide, ISBN: 9781119145875, thoroughly explores the transformative power of engaging interactions that brands must harness to prevail in today's dynamic marketplace. As passive marketing approaches continue to falter, businesses are challenged to rethink their strategies and adapt to the evolving expectations of customers.
Experiential marketing is at the forefront of this shift, relying on direct, face-to-face connections to create memorable experiences that foster brand loyalty and affinity. In this comprehensive manifesto, authors Kerry Smith and Dan Hanover present an extensive analysis featuring hundreds of compelling case studies, exclusive research, and insightful interviews with more than 150 global brands. Dive deep into:
- The history and principles that shape experiential marketing
- Strategies for building experience-driven marketing portfolios that resonate
- Valuable insights into designing impactful brand experiences
- Psychological tactics to enhance customer engagement
- The ten habits defining the world’s most successful experiential brands
- Methods for effectively measuring the impact of your experiential efforts
Whether you’re a marketer, business leader, or simply curious about the most effective marketing practices today, this book is an invaluable resource. Retailing at an unbeatable price, enjoy free shipping on orders within New Zealand, and expect delivery within six weeks. Once your order is placed, returns cannot be accepted. Don’t miss out on the chance to transform your marketing approach and connect with your audience like never before.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119145875
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 224
Description:
The most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach”including Coca-Cola, Nike, Microsoft, American Express and others”open  the next chapter of marketing. . . as experiential brands.
Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes.
You™ll learn:
The history and fundamental principles of experiential marketing
How top brands have reset marketing mixes as experience-driven portfolios
The anatomy of a brand experience
The psychology of engagement and experience design
The 10 habits of highly experiential brands
How to measure the impact of experiential marketing
How to combine digital an
Experiential marketing is at the forefront of this shift, relying on direct, face-to-face connections to create memorable experiences that foster brand loyalty and affinity. In this comprehensive manifesto, authors Kerry Smith and Dan Hanover present an extensive analysis featuring hundreds of compelling case studies, exclusive research, and insightful interviews with more than 150 global brands. Dive deep into:
- The history and principles that shape experiential marketing
- Strategies for building experience-driven marketing portfolios that resonate
- Valuable insights into designing impactful brand experiences
- Psychological tactics to enhance customer engagement
- The ten habits defining the world’s most successful experiential brands
- Methods for effectively measuring the impact of your experiential efforts
Whether you’re a marketer, business leader, or simply curious about the most effective marketing practices today, this book is an invaluable resource. Retailing at an unbeatable price, enjoy free shipping on orders within New Zealand, and expect delivery within six weeks. Once your order is placed, returns cannot be accepted. Don’t miss out on the chance to transform your marketing approach and connect with your audience like never before.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119145875
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 224
Description:
The most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.
Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach”including Coca-Cola, Nike, Microsoft, American Express and others”open  the next chapter of marketing. . . as experiential brands.
Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes.
You™ll learn:
The history and fundamental principles of experiential marketing
How top brands have reset marketing mixes as experience-driven portfolios
The anatomy of a brand experience
The psychology of engagement and experience design
The 10 habits of highly experiential brands
How to measure the impact of experiential marketing
How to combine digital an