Description
Discover the transformative insights of 'Edge Strategy' by Lewis and McKone, a essential read for business leaders aiming to unlock hidden growth opportunities in their organizations. This innovative book, published by Harvard Business Review Press, emphasizes the importance of focusing on the core business while simultaneously exploring the untapped potential at the edges. In today's unpredictable economic landscape, understanding how to leverage these adjacent opportunities is crucial for sustainable growth and profitability.
'Edge Strategy' is structured to guide you through identifying and evaluating the various 'edges' within your business. With practical strategies and actionable advice, this book equips executives and managers with the tools needed to enhance customer experiences and optimize existing assets. Engaging case studies from diverse industries illustrate how effective edge strategies have driven success and innovation.
Whether you're a corporate leader looking to refine your strategic approach, or a small business owner eager to maximize your resources, 'Edge Strategy' provides a comprehensive roadmap to navigate the complexities of modern business environments. Enhance your strategic toolkit today and discover how to yield greater returns from your established investments with 'Edge Strategy'.
'Edge Strategy' is structured to guide you through identifying and evaluating the various 'edges' within your business. With practical strategies and actionable advice, this book equips executives and managers with the tools needed to enhance customer experiences and optimize existing assets. Engaging case studies from diverse industries illustrate how effective edge strategies have driven success and innovation.
Whether you're a corporate leader looking to refine your strategic approach, or a small business owner eager to maximize your resources, 'Edge Strategy' provides a comprehensive roadmap to navigate the complexities of modern business environments. Enhance your strategic toolkit today and discover how to yield greater returns from your established investments with 'Edge Strategy'.