Designs on modernity

SKU: PR10350

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Description

Explore the revolutionary 1925 Paris Exhibition, a pivotal event that sought to redefine Paris as the modern capital of the 19th century. This insightful text presents a comprehensive analysis of the Exposition Internationale des Arts Décoratifs et Industriels Modernes, where Paris was showcased not just as a city, but as a symbol of urban modernity and cultural consumption. Delve into the contesting representations of the modern city and discover how this groundbreaking exhibition intertwined the realms of architecture and fashion. Key highlights include Le Corbusier's innovative 'Pavillon de L'Esprit Nouveau' and his visionary 'Plan Voisin', which aimed to reimagine the cityscape of Paris. This analysis also emphasizes the significant impact of luxury boutiques and their role in transforming urban life, positioning Paris as a premier fashion and shopping destination. The author examines the compelling intersection of commerce and urban design, showing how the renowned Rue des Boutiques, which elegantly spanned the Seine, symbolized the era's fascination with architecture as advertisement. With a brand new condition and published by Manchester University Press in 2003, this essential read invites you to engage with the historical layers of modernity in Paris. Shipping for this item is free, and delivery may take up to 6 weeks. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780719066740
Year: 2003
Publisher: Manchester University Press


Description:


Presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the 19th century". At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. This text focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's "Pavillon de L'Esprit Nouveau" with its "Plan Voisin" for the redesign of Paris confronted another equally up-to-date city - Paris "a woman's city", world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the Rue des Boutiques which spanned the river Seine, the author analyzes the contemporary significance of the small Parisian luxury shop. She demonstrates how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city. -- .

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