Description
Condition: BRAND NEW
ISBN: 9780241198384
Format: B-format paperback
Year: 2016
Publisher: Penguin UK
Pages: 256
Unlock the secrets to sustainable business growth with 'Design to Grow.' This insightful book reveals how innovative design strategies can propel your business to new heights. Written by Coca-Cola's vice president of Innovation and Entrepreneurship, David Butler, this transformative guide emphasizes the importance of combining scale and agility in today's competitive landscape.
Discover how the Coca-Cola Company successfully leveraged design to expand its iconic brand across over 200 countries, and learn how you can implement similar design-led strategies in your own organization. 'Design to Grow' is not just a book; it's a practical blueprint for entrepreneurs, business leaders, and creatives who want to harness the power of design to foster innovation and drive competitive advantage.
Packed with actionable insights, this 256-page paperback is essential reading for anyone looking to rethink their company’s growth strategy. Whether you're leading a startup or an established business, Butler's expert advice will inspire you to approach challenges with a fresh perspective and propel your organization forward in today’s fast-paced marketplace.
Order now for fast delivery and get started on your path to design-driven success!
Condition: BRAND NEW
ISBN: 9780241198384
Format: B-format paperback
Year: 2016
Publisher: Penguin UK
Pages: 256
Description:
Tomorrow's business winners need two things- scale and agility. The answer to both is design.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.
Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.
'A handy blueprint for how any company can use design to stay ahead of the competition' The Times
'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO
ISBN: 9780241198384
Format: B-format paperback
Year: 2016
Publisher: Penguin UK
Pages: 256
Unlock the secrets to sustainable business growth with 'Design to Grow.' This insightful book reveals how innovative design strategies can propel your business to new heights. Written by Coca-Cola's vice president of Innovation and Entrepreneurship, David Butler, this transformative guide emphasizes the importance of combining scale and agility in today's competitive landscape.
Discover how the Coca-Cola Company successfully leveraged design to expand its iconic brand across over 200 countries, and learn how you can implement similar design-led strategies in your own organization. 'Design to Grow' is not just a book; it's a practical blueprint for entrepreneurs, business leaders, and creatives who want to harness the power of design to foster innovation and drive competitive advantage.
Packed with actionable insights, this 256-page paperback is essential reading for anyone looking to rethink their company’s growth strategy. Whether you're leading a startup or an established business, Butler's expert advice will inspire you to approach challenges with a fresh perspective and propel your organization forward in today’s fast-paced marketplace.
Order now for fast delivery and get started on your path to design-driven success!
Condition: BRAND NEW
ISBN: 9780241198384
Format: B-format paperback
Year: 2016
Publisher: Penguin UK
Pages: 256
Description:
Tomorrow's business winners need two things- scale and agility. The answer to both is design.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.
Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.
'A handy blueprint for how any company can use design to stay ahead of the competition' The Times
'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO