Description
Unlock the power of creativity with 'Design is Storytelling,' your essential guide for innovative thinking in graphic design, product design, service design, and user experience. Perfect for students and professionals alike, this insightful book cultivates a deep understanding of narrative principles, enabling you to craft engaging designs that resonate with users. Experience a rich collection of 250 illustrations that bring concepts to life, making it easy to grasp and apply storytelling techniques in your work. 'Design is Storytelling' bridges the gap between visual communication and narrative elements extracted from literary criticism, cognitive science, and semiotics. With a witty writing style and a focus on practical advice, this book is more than just a guide; it’s a toolkit packed with resources that inspire creativity. Ideal for designers seeking to enhance their storytelling abilities or anyone involved in branding, marketing, and communication, this book allows you to explore how to shape behavior and engage users through purposeful design. Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781942303190. Year: 2017. Publisher: Cooper Hewitt, Smithsonian Design Museum. Pages: 160.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781942303190
Year: 2017
Publisher: Cooper Hewitt, Smithsonian Design Museum
Pages: 160
Description:
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience.
Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781942303190
Year: 2017
Publisher: Cooper Hewitt, Smithsonian Design Museum
Pages: 160
Description:
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience.
Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.