Description
Discover the transformative power of storytelling in design with 'Design is Storytelling'. This innovative guide serves as an essential playbook for creative thinkers across various disciplines, including graphic design, product design, service design, and user experience. Published by the renowned Cooper Hewitt, Smithsonian Design Museum, this insightful book is tailored for both contemporary students and seasoned practitioners. With its compelling narrative, 'Design is Storytelling' unpacks the essential elements of narrative structure, providing valuable tools and practical insights that stimulate creative problem-solving and user engagement. Richly illustrated with 250 captivating visuals, this guide integrates principles from literary criticism and cognitive science, demonstrating how visuals can engage instinctual processes and societal norms. Designed with humor and brevity in mind, it respects the reader’s intelligence, making it an enjoyable read. This book is not just a resource for designers but also a treasure for anyone involved in branding, marketing, or communication, enabling you to create impactful and memorable experiences. The narrative tools provided help bring your designs to life, ultimately leading to surprising, beautiful, and effective outcomes.