Description
Unlock the power of insights with **Customer Analytics For Dummies**, the essential guide for anyone looking to enhance customer experience through data-driven decisions. This comprehensive resource provides step-by-step instructions on measuring customer behavior, interpreting analytics, and applying insights for improved engagement throughout the customer journey. With a focus on practical applications, you’ll learn how to leverage A/B testing, understand the influence of social media, and utilize usability metrics to enhance the post-purchase experience. By analyzing statistics and predictions, this book equips you with the knowledge to make informed business choices that cultivate customer loyalty and satisfaction.
Featuring real-world case studies from industry giants like Wikipedia, PayPal, and Walmart, **Customer Analytics For Dummies** illustrates best practices and strategies that have been proven effective in driving success. Perfect for professionals in customer engagement, product marketing, and design, this guide sets you on the path to mastering customer analytics and transforming your approach to business.
Condition: BRAND NEW
ISBN: 9781118937594
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 336
**Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.**
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118937594
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with
your company at all levels, including initial brand awareness and
loyalty, is crucial to the success of your business. Customer
Analytics For Dummies shows you how to measure each stage of
the customer journey and use the right analytics to understand
customer behavior and make key business decisions.
Customer Analytics For Dummies gets you up to speed on
what you should be testing. You'll also find current information on
how to leverage A/B testing, social media's role in the
post-purchasing analytics, usability metrics, prediction and
statistics, and much more to effectively manage the customer
experience. Written by a highly visible expert in the area of
customer analytics, this guide will have you up and running on
putting customer analytics into practice at your own business in no
time.
Shows you what to measure, how to measure, and ways to
interpret the data
Provides real-world customer analytics examples from companies
such as Wikipedia, PayPal, and Walmart
Explains how to use customer analytics to make smarter business
decisions that generate more loyal customers
Offers easy-to-digest information on understanding each stage
of the customer journey
Whether you're part of a Customer Engagement team or a product,
marketing, or design professional looking to get a leg up,
Customer Analytics For Dummies has you covered.
Featuring real-world case studies from industry giants like Wikipedia, PayPal, and Walmart, **Customer Analytics For Dummies** illustrates best practices and strategies that have been proven effective in driving success. Perfect for professionals in customer engagement, product marketing, and design, this guide sets you on the path to mastering customer analytics and transforming your approach to business.
Condition: BRAND NEW
ISBN: 9781118937594
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 336
**Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.**
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118937594
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with
your company at all levels, including initial brand awareness and
loyalty, is crucial to the success of your business. Customer
Analytics For Dummies shows you how to measure each stage of
the customer journey and use the right analytics to understand
customer behavior and make key business decisions.
Customer Analytics For Dummies gets you up to speed on
what you should be testing. You'll also find current information on
how to leverage A/B testing, social media's role in the
post-purchasing analytics, usability metrics, prediction and
statistics, and much more to effectively manage the customer
experience. Written by a highly visible expert in the area of
customer analytics, this guide will have you up and running on
putting customer analytics into practice at your own business in no
time.
Shows you what to measure, how to measure, and ways to
interpret the data
Provides real-world customer analytics examples from companies
such as Wikipedia, PayPal, and Walmart
Explains how to use customer analytics to make smarter business
decisions that generate more loyal customers
Offers easy-to-digest information on understanding each stage
of the customer journey
Whether you're part of a Customer Engagement team or a product,
marketing, or design professional looking to get a leg up,
Customer Analytics For Dummies has you covered.