Description
In today’s fast-paced market, it's essential for brands to break through the noise and truly connect with their audience. This enlightening book, published in 2017 by BIS Publishing, delves into the powerful strategy of Contrarian Branding, a unique method designed to help brands create polar brand associations. With 192 pages full of insights, it explores how brands can distinctively separate themselves from competitors. Readers will discover innovative techniques to generate brand polarity, setting them apart in a world where standing out is crucial. Instead of contributing to the information overload, this book encourages brand managers to form genuine connections through carefully crafted messaging. It highlights how to redefine a brand's identity by embracing contrasts, ensuring that consumers resonate with the brand’s offerings like never before. With practical examples and a lighthearted approach, this book is a valuable resource for marketers and business leaders aiming to revolutionize their branding strategies. Unlock the secrets of effective branding and learn how to make your brand unforgettable. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9789063694630.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9789063694630
Year: 2017
Publisher: BIS Publishing
Pages: 192
Description:
The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena.
The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft polar brand associations. This book shows how brands catch the eye by creating polarity. This goes further than just being different. It s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, the book describes unique ways of guaranteeing that brands create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9789063694630
Year: 2017
Publisher: BIS Publishing
Pages: 192
Description:
The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena.
The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft polar brand associations. This book shows how brands catch the eye by creating polarity. This goes further than just being different. It s a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, the book describes unique ways of guaranteeing that brands create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.