Description
Unlock powerful communication strategies with 'Communicating The New', a revolutionary resource designed to empower individuals and organizations in a volatile, uncertain, complex, and ambiguous (VUCA) world. This essential book provides a comprehensive analysis of the unique communication challenges faced during radical innovation as opposed to marginal change. Authored by industry expert Erwin, this 272-page guide offers practical communication methodologies that are crucial for fostering innovation success. Ideal for business leaders, management professionals, and anyone eager to enhance their communication skills, 'Communicating The New' presents insightful frameworks, models, and tools necessary for effective engagement in today’s fast-paced business landscape. With endorsements from esteemed figures like Bruce Nussbaum, this book is not just a read but an essential resource for modern innovation strategies. Delivered free of charge, please allow up to 6 weeks for delivery. Note that once your order is placed, it cannot be cancelled. Elevate your communication game and navigate the complexities of change with this remarkable book published by John Wiley & Sons Inc in 2013, ISBN: 9781118394175.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118394175
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
"Communicating radical innovation is very different from
discussing marginal change. Erwin's book provides a serious
analysis of why, in this era of VUCA?Volatility, Uncertainty,
Complexity and Ambiguity?we need to change our individual and
organizational modes of communication. Erwin then provides a series
of concrete, practical communication methodologies that we so need.
Communicating the New is a book that needs to be offered in
all of our best business-school classes."
?Bruce Nussbaum, author of Creative Intelligence,
former assistant managing editor for BusinessWeek, and
Professor of Innovation & Design at Parsons The New School of
Design
"One of the main problems with executing innovation in
organizations is also one of the least obvious. Communicating
The New reminds us about an often neglected but crucial part in
the innovation process. Applying the principles contained in this
book will increase your chances for innovation success, both inside
your company?overcoming organizational barriers, as well as
outside?convincing your customers. This is an essential read
for those who not only preach for improving the current state of
things, but more important to those responsible for executing
it."
?Luis Arnal, Managing Partner, INSITUM
"I was hooked instantly. The names of people that I should give
this book to keep building with each new chapter. Communicating
the New is thorough as well as thoughtful in providing an
impressive compendium of models, framework, methods, and tools for
navigating the 21st-century challenges of creating The New.
Finally, a useful resourc
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118394175
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
"Communicating radical innovation is very different from
discussing marginal change. Erwin's book provides a serious
analysis of why, in this era of VUCA?Volatility, Uncertainty,
Complexity and Ambiguity?we need to change our individual and
organizational modes of communication. Erwin then provides a series
of concrete, practical communication methodologies that we so need.
Communicating the New is a book that needs to be offered in
all of our best business-school classes."
?Bruce Nussbaum, author of Creative Intelligence,
former assistant managing editor for BusinessWeek, and
Professor of Innovation & Design at Parsons The New School of
Design
"One of the main problems with executing innovation in
organizations is also one of the least obvious. Communicating
The New reminds us about an often neglected but crucial part in
the innovation process. Applying the principles contained in this
book will increase your chances for innovation success, both inside
your company?overcoming organizational barriers, as well as
outside?convincing your customers. This is an essential read
for those who not only preach for improving the current state of
things, but more important to those responsible for executing
it."
?Luis Arnal, Managing Partner, INSITUM
"I was hooked instantly. The names of people that I should give
this book to keep building with each new chapter. Communicating
the New is thorough as well as thoughtful in providing an
impressive compendium of models, framework, methods, and tools for
navigating the 21st-century challenges of creating The New.
Finally, a useful resourc