Description
Delve into the transformative saga of Coca-Cola with *Citizen Coke*, an illuminating book by Bartow J. Elmore. This essential read for business enthusiasts and historians alike reveals the strategic maneuvers that propelled Coca-Cola into a formidable global empire. Published by W.W. Norton & Company in 2017, this compelling 432-page volume presents an in-depth exploration of how Coca-Cola has revolutionized the beverage industry. Elmore meticulously analyzes the company's tactics, highlighting its innovative approach of outsourcing risks and expenses while leveraging public resources to ensure growth and sustainability. From Asa Candler's pioneering soda fountains in Atlanta to Robert Woodruff’s strategic leadership, this narrative uncovers how Coca-Cola has artfully blended corporate expansion with social responsibility. Discover how the world’s most iconic soft drink manufacturer has manipulated its supply chain, influencing agriculture and partnerships to create a powerful brand identity. *Citizen Coke* challenges readers to rethink capitalist practices and corporate citizenship through the lens of Coca-Cola's journey. This brand new copy comes with an ISBN of 9780393353341, making it a must-have addition to your collection. Unravel the depth of Coca-Cola capitalism and its impact on society with this thought-provoking account.