Description
Unlock the secrets to building better products with 'Building For Everyone', the essential guide to diversity and inclusion in product design. This brand new book by Annie Jean-Baptiste, Head of Product Inclusion at Google, reveals powerful strategies to cultivate an inclusive culture within organizations. It's more than just a book; it's a gateway to understanding how to engage underrepresented markets effectively. With 272 pages packed with insights, 'Building For Everyone' brings the award-winning principles used at Google to the forefront, enabling businesses to reach diverse audiences and enhance their product offerings.
Immerse yourself in key strategies detailed with real world case studies that transcend industries. Learn how to apply the user-centric design practices that can drastically increase profitability and reduce risks. Discover the ‘ABCs of Product Inclusion’ that can transform your organizational culture and understand crucial questions around diversity and inclusion that marketers, user researchers, and product managers must consider. This guide is perfect for anyone looking to make meaningful changes to their product strategies and tap into the lucrative potential of diversity.
Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119646228
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
Diversity and Inclusion to build better products from the front lines at Google
Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn™t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic śwhyť has been firmly established, but what about the śhow?ť How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps.
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.
Understand the research the Product Inclusion team drove to back up their practices
Learn the śABCs of Product Inclusionť to build inclusion into your organization™s culture
<
Immerse yourself in key strategies detailed with real world case studies that transcend industries. Learn how to apply the user-centric design practices that can drastically increase profitability and reduce risks. Discover the ‘ABCs of Product Inclusion’ that can transform your organizational culture and understand crucial questions around diversity and inclusion that marketers, user researchers, and product managers must consider. This guide is perfect for anyone looking to make meaningful changes to their product strategies and tap into the lucrative potential of diversity.
Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119646228
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
Diversity and Inclusion to build better products from the front lines at Google
Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn™t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic śwhyť has been firmly established, but what about the śhow?ť How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps.
This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.
Understand the research the Product Inclusion team drove to back up their practices
Learn the śABCs of Product Inclusionť to build inclusion into your organization™s culture
<