Description
Discover the transformative journey of entrepreneurship with 'Brewing Up a Business, Second Edition' by Sam Calagione, the visionary behind Dogfish Head, one of America's fastest growing independent craft breweries. This enlightening guide offers aspiring entrepreneurs and seasoned business owners alike a wealth of innovative strategies and practical insights for turning dreams into reality. With a focus on maintaining a small and artisanal approach despite the pressures of scaling, this book dives into the world of craft brewing while providing invaluable lessons applicable to any industry. Learn how to leverage social media effectively to create powerful marketing campaigns and connect with customers, gaining a competitive edge over larger corporations. Calagione shares his success stories, challenges, and the unconventional thinking that has driven Dogfish Head's growth. Updated with new chapters that delve into the latest marketing trends, this engaging read is a must-have for those seeking inspiration in their business journey. Get ready to brew success in your entrepreneurial endeavors!
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470942314
Year: 2011
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Updated business wisdom from the founder of Dogfish Head, the
nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of Dogfish Head Craft Brewery, one of America's best and
fastest growing craft breweries.
In this newly updated Second Edition, Calagione offers a
deeper real-world look at entrepreneurship and what it takes to
operate and grow a successful business. In several new chapters, he
discusses Dogfish's most innovative marketing ideas, including how
social media has become an integral part of the business model and
how other small businesses can use it to catch up with bigger
competitors. Calagione also presents a compelling argument for
choosing to keep his business small and artisanal, despite growing
demand for his products.
Updated to offer a more complete look at what it takes to keep
a small business booming
An inspiring story of renegade entrepreneurialism and the
rewards of dreaming big, working hard, and thinking
unconventionally
Shows how to use social media to reach new customers and grow a
business
For any entrepreneur with a dream, Brewing Up a Business,
Second Edition presents an enlightening, in-depth look at what
it takes to succeed on their own terms.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470942314
Year: 2011
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Updated business wisdom from the founder of Dogfish Head, the
nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam
Calagione turned his entrepreneurial dream into a foamy reality in
the form of Dogfish Head Craft Brewery, one of America's best and
fastest growing craft breweries.
In this newly updated Second Edition, Calagione offers a
deeper real-world look at entrepreneurship and what it takes to
operate and grow a successful business. In several new chapters, he
discusses Dogfish's most innovative marketing ideas, including how
social media has become an integral part of the business model and
how other small businesses can use it to catch up with bigger
competitors. Calagione also presents a compelling argument for
choosing to keep his business small and artisanal, despite growing
demand for his products.
Updated to offer a more complete look at what it takes to keep
a small business booming
An inspiring story of renegade entrepreneurialism and the
rewards of dreaming big, working hard, and thinking
unconventionally
Shows how to use social media to reach new customers and grow a
business
For any entrepreneur with a dream, Brewing Up a Business,
Second Edition presents an enlightening, in-depth look at what
it takes to succeed on their own terms.