Brain of the Firm

SKU: PR90247

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Sale price$170.00

Description

Unlock the secrets of effective management with the second edition of 'Brain of the Firm.' Authored by esteemed thought leader Stafford Beer, this essential text dives deep into the principles of management systems, drawing parallels with the intricacies of the human nervous system. Whether you're a seasoned manager or an aspiring leader, this book is a crucial addition to your library, providing insights that are both profound and practical. Stafford Beer's unmatched flair for writing transforms complex concepts into clear, actionable knowledge, making it an engaging read for everyone in the field of management science.

With 432 pages of rich content, 'Brain of the Firm' is a foundational text that explores the author's innovative theory of viable systems. It is heavily endorsed by notable figures, including Dr. Russell L Ackoff, highlighting its significance as a management standard in universities and professional settings alike. Learn how to apply Beer's concepts to enhance organizational effectiveness, foster innovative thinking, and improve decision-making processes.

This brand new edition, published by John Wiley & Sons in 1994, is equipped with elegant diagrams and clear English, ensuring that you can grasp the sophisticated ideas presented within. The insights from this book are complemented by its companion volume, 'The Heart of Enterprise,' allowing you a comprehensive understanding of management theory.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780471948391
Year: 1994
Publisher: John Wiley & Sons (UK)
Pages: 432


Description:


"Stafford Beer is undoubtedly among the world's most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know.Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA


"If ... anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer . everyone in management ... should be grateful to him for using clear and at times elegant English and ... even elegant diagrams.The Economist


This is the second edition of a book which has already become a management 'standard' both in universities and on the bookshelves of managers and their advisers. Brain of the Firm develops an account of the firm based upon insights derived from the study of the human nervous system, and is a basic text from the author's theory of viable systems. Despite the neurophysiology, the book is written for managers to understand. The companion volume to this book is The Heart of Enterprise, which is intended to support and complement this text.


"Stafford Beer's works represent required reading for everyone who believes that a capacity for rigorous thinking is an essential attribute of today's successful managers and administrators. Brain of the Firm shows a first-rate intellect at work and provides concepts, models and inspiration for both practitioners and teachers.Sir Douglas Hague, CBE

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