Description
Discover the transformative insights within 'Blind Spots', a groundbreaking book that prepares you for the next global economic disruption. This essential guide reveals how businesses can gain an early-mover advantage in the emerging $28 trillion economy, which is more lucrative than the combined economies of India and China. As women increasingly become the dominant force in consumer purchasing, outpacing men in higher education and brand loyalty, this book serves as a powerful tool for understanding and tapping into the modern female market. Written by Bec Brideson, Australia's leading authority on marketing to women, 'Blind Spots' delivers a practical framework for future-focused businesses that are poised to lead in today's competitive landscape.
With 296 pages of actionable strategies, readers will learn how to pinpoint distinct competitive advantages in a volatile market, convert gender nuances into commercial success, and build authentic, long-term customer relationships. This book challenges tokenistic brand efforts and encourages bold, decisive actions that differentiate true market leaders from the rest. If you’re ready to redefine your approach and embrace the financial benefits of engaging with women consumers, 'Blind Spots' is a must-read.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9780730345404, Year: 2017, Publisher: John Wiley & Sons Australia.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730345404
Year: 2017
Publisher: John Wiley & Sons Australia
Pages: 296
Description:
Are you ready for the next global economic disruption?
Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together ? twice over and continues to rise.
Women: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets.
This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action.
Women's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you.
Brideson will show you how to:
Single out a competitive advantage in a volatile, slow-growth market.
Bridge the gap between gender nuance and commercial gain.
Leverage authentic insights into a long-term, loyal relationship.
In the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market
With 296 pages of actionable strategies, readers will learn how to pinpoint distinct competitive advantages in a volatile market, convert gender nuances into commercial success, and build authentic, long-term customer relationships. This book challenges tokenistic brand efforts and encourages bold, decisive actions that differentiate true market leaders from the rest. If you’re ready to redefine your approach and embrace the financial benefits of engaging with women consumers, 'Blind Spots' is a must-read.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9780730345404, Year: 2017, Publisher: John Wiley & Sons Australia.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730345404
Year: 2017
Publisher: John Wiley & Sons Australia
Pages: 296
Description:
Are you ready for the next global economic disruption?
Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together ? twice over and continues to rise.
Women: they drive the majority of our purchases, they're outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets.
This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. Written by Australia's definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action.
Women's impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. If you're ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you.
Brideson will show you how to:
Single out a competitive advantage in a volatile, slow-growth market.
Bridge the gap between gender nuance and commercial gain.
Leverage authentic insights into a long-term, loyal relationship.
In the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market