Black Belt

SKU: PR273446

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Sale price$54.90

Description

Unleash your entrepreneurial spirit with 'Black Belt', the essential business guide for aspiring leaders and startups. In this compelling trade paperback, finance veterans Joseph Healy and David Hornery unveil their remarkable journey of launching Judo Bank in a challenging and highly regulated banking landscape. Discover how these industry disruptors, disillusioned by the four big Australian banks, identified a significant gap in the market for small and medium-sized businesses that had long been ignored. Through their innovative approach, they demonstrate how even the underdogs can triumph using strategic thinking and perseverance. This powerful book, published in 2023 by Major Street, is packed with invaluable lessons that can set you on the path to success. Learn how to find and stick to your niche, embrace your purpose, and cultivate an organizational culture that drives success. 'Black Belt' serves as a masterclass for leaders looking to scale their business against all odds. Whether you're a seasoned entrepreneur or just starting, this guide will motivate you to become a Black Belt leader. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781922611567. Format: Trade paperback (UK). Year: 2023. Publisher: Major Street.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781922611567
Format: Trade paperback (UK)
Year: 2023
Publisher: Major Street


Description:
Finance industry veterans Joseph Healy and David Hornery reveal how they successfully started Judo Bank and disrupted the Australian banking market against all odds in this business masterclass for leaders, startups and entrepreneurs.



Disillusioned with the four big Australian banks culture and strategy, Joseph Healy and David Hornery started thinking about a startup that would improve and disrupt the immovable banking sector.



Although they were self-professed no spring chickens who fell outside of the usual millennial startup entrepreneur demographic, they forged a plan to start a new bank that would service small and medium-sized businesses (a sector the big banks were neglecting) in a highly regulated industry monopolised by four of Australia s biggest companies.



Inspired by the Netflix mantra that will never work , Joseph and David founded Judo Bank in 2016. The name is a nod to the fact that in judo, the smaller, weaker person can overpower a stronger opponent through the efficient use of energy.



In Black Belt the authors share keys lessons from the Judo journey and their decades in business prior to the startup, including how to:

Find and stick to your niche

Act like a David and succeed as the underdog against Goliaths

Be 100% clear on your purpose

Continuously work on your culture.



This is true masterclass in planning, launching and scaling a successful business against all odds. Follow their advice and you too could be a Black Belt leader and entrepreneur.

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