Description
Unlock the potential of data-driven strategies with 'Big Data Marketing', a groundbreaking resource designed for modern marketers and business executives. This book provides a comprehensive roadmap to navigate the challenges posed by internal data silos and outdated marketing practices. As consumers demand personalized experiences and shareholders seek growth, this guide empowers you to harness big data insights to elevate customer experiences and drive business success. Published by John Wiley & Sons Inc, this brand new edition (ISBN: 9781118733899, 2013) spans 208 pages and offers practical, non-technical strategies that are relevant in today’s marketing landscape.
Prepare to dive into a wealth of actionable content, complete with real-world examples, a five-step approach to becoming a data-driven marketing organization, and techniques to maximize your Return on Marketing Investment (ROMI). With insights from industry expert Lisa Arthur, CMO for Teradata Applications, you’ll gain access to invaluable resources that help decipher customer behavior patterns and enhance your marketing relevance.
This essential guide encourages marketers to embrace innovative data utilization, ensuring your campaigns resonate with your audience while differentiating your brand in a competitive market. Embrace the power of big data and transform how you connect with customers.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118733899
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 208
Description:
Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
Explains how marketers can use data to learn what they need to know
Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
Provides a five-step approach in the journey to a more data-driven marketing organization
Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events
Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Prepare to dive into a wealth of actionable content, complete with real-world examples, a five-step approach to becoming a data-driven marketing organization, and techniques to maximize your Return on Marketing Investment (ROMI). With insights from industry expert Lisa Arthur, CMO for Teradata Applications, you’ll gain access to invaluable resources that help decipher customer behavior patterns and enhance your marketing relevance.
This essential guide encourages marketers to embrace innovative data utilization, ensuring your campaigns resonate with your audience while differentiating your brand in a competitive market. Embrace the power of big data and transform how you connect with customers.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118733899
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 208
Description:
Leverage big data insights to improve customer experiences and insure business success
Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.
Explains how marketers can use data to learn what they need to know
Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
Provides a five-step approach in the journey to a more data-driven marketing organization
Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events
Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.