Description
Unlock the secrets of effective brand management with 'Better Brand Health,' a must-read for marketers, business owners, and branding enthusiasts. This insightful resource, authored by renowned expert Jenni Romaniuk, explores the science behind building distinctive brand assets and enhancing mental availability in consumers' minds. Dive into cutting-edge research and evidence-based strategies that can elevate your brand's presence in a competitive market. Published by Oxford University Press in 2023, this book is your guide to understanding and utilizing Category Entry Points to boost brand performance. Whether you are looking to refine your marketing tactics or understand the complexities of consumer behavior, 'Better Brand Health' provides practical insights that every brand manager should know. With comprehensive methods and best practices, Jenni Romaniuk shares her wealth of knowledge gained from leading the Ehrenberg–Bass Institute. Don't miss this opportunity to improve your brand's health and longevity through innovative thinking and strategic branding approaches. Perfect for professionals in the fields of marketing, advertising, and brand management, this book is a key resource for anyone aiming to create a lasting impact.