Description
Discover the captivating journey of the Brooklyn Brewery in 'Beer School,' authored by founders Steve Hindy and Tom Potter. This engaging read, published by John Wiley & Sons in 2007, chronicles the entrepreneurial adventure of establishing a successful brewery in one of the world's greatest cities, New York. Ideal for aspiring brewers and business enthusiasts alike, 'Beer School' is more than just a tale of brewing beer; it's a comprehensive case study filled with honest insights from the brewery's inception to its triumphs.
With 304 pages of rich narratives and practical wisdom, this book serves as a valuable guide for budding entrepreneurs, exploring the real challenges and successes faced along the way. Learn about the dynamic interplay of journalism and banking that led to crafting exceptional brews, and how the authors navigated market complexities to make Brooklyn a notable beer destination.
Whether you're a beer lover looking to deepen your knowledge or an entrepreneur seeking inspiration, 'Beer School' promises a blend of education and enjoyment. Understand the essence of starting a beer business from scratch in a tough market while celebrating the joy of brewing delicious craft beer. This is a must-read for anyone passionate about brewing and entrepreneurship.
Shipping Information: Enjoy free shipping on this item. Please allow up to 6 weeks for delivery. Note that once your order is placed, it cannot be canceled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470068670
Year: 2007
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
BEER SCHOOL
Beer School
Bottling Success at the Brooklyn Brewery
What do you get when you cross a journalist and a banker?
A brewery, of course.
?A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist?s skepticism?as though he has forgotten that he is reporting on himself. Tom is even less forgiving?he?s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.?
?Michael Jackson, The Beer Hunter
?An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that?s not enough, it is all about beer!?
?Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School
?Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom?s book an A++!?
?Norm Brodsky, Senior Contributing Editor, Inc. magazine
?Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight abo
With 304 pages of rich narratives and practical wisdom, this book serves as a valuable guide for budding entrepreneurs, exploring the real challenges and successes faced along the way. Learn about the dynamic interplay of journalism and banking that led to crafting exceptional brews, and how the authors navigated market complexities to make Brooklyn a notable beer destination.
Whether you're a beer lover looking to deepen your knowledge or an entrepreneur seeking inspiration, 'Beer School' promises a blend of education and enjoyment. Understand the essence of starting a beer business from scratch in a tough market while celebrating the joy of brewing delicious craft beer. This is a must-read for anyone passionate about brewing and entrepreneurship.
Shipping Information: Enjoy free shipping on this item. Please allow up to 6 weeks for delivery. Note that once your order is placed, it cannot be canceled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470068670
Year: 2007
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
BEER SCHOOL
Beer School
Bottling Success at the Brooklyn Brewery
What do you get when you cross a journalist and a banker?
A brewery, of course.
?A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist?s skepticism?as though he has forgotten that he is reporting on himself. Tom is even less forgiving?he?s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.?
?Michael Jackson, The Beer Hunter
?An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that?s not enough, it is all about beer!?
?Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School
?Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom?s book an A++!?
?Norm Brodsky, Senior Contributing Editor, Inc. magazine
?Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight abo