Description
Condition: BRAND NEW
ISBN: 9781847942890
Format: B-format paperback
Year: 2022
Publisher: RANDOM HOUSE UK
Description:
Unlock the secrets of modern business with 'Anthro-Vision,' a transformative book that merges anthropology and corporate strategy. In this insightful exploration, renowned financial journalist Gillian Tett draws upon her extensive background in anthropology to guide you through the intricate relationship between human behavior and business dynamics. With a PhD from Cambridge, Tett applies ethnographic methods to delve into the hidden rituals and unspoken norms that shape the corporate world.
This essential read showcases groundbreaking findings from the field of business anthropology. Discover how top firms like JPMorgan and Adidas operate beyond data-driven decisions, adapting insights from within their own cultures. Tett’s engaging narratives highlight the anthropological perspective, revealing the subconscious reasons behind our behaviors in corporate environments.
'Anthro-Vision' offers practical lessons on how to cultivate an anthropological mindset. Learn to navigate the complexities of modern business by understanding the human elements that drive success. Dive deep into lessons from diverse sectors, with a focus on empathy and observational research as key tools for strategic thinking. This book is not just for corporate professionals; it is a must-read for anyone looking to enhance their critical thinking and adapt to today's rapidly evolving business landscape.
Delivery information: Enjoy fast shipping with our reliable service, ensuring your copy of 'Anthro-Vision' arrives promptly, ready for your next intellectual journey.
Condition: BRAND NEW
ISBN: 9781847942890
Format: B-format paperback
Year: 2022
Publisher: RANDOM HOUSE UK
Description:
A new wave of anthropological research is transforming how the world does business. This book reveals how.
To understand business, you need to think like an anthropologist.
In a career spanning three decades, Gillian Tett has established a reputation as one of Britain's most astute financial journalists. But before joining the Financial Times, Tett completed a PhD in anthropology at Cambridge - and it is her anthropological training that gives her such a razor-sharp insight into global business.
Anthropologists have a unique view of the world. Instead of building their arguments on data or written sources, they undertake ethnographies - meaning they go inside groups of people and seek to understand, from within, how they think. This once involved besuited Victorians going to live alongside Amazonian tribespeople for years on end. But these days anthropologists are just as likely to undertake ethnographies in the boardrooms of law firms, or on the trading floors of investment banks.
In her new book, Tett will reveal what anthropology can teach all of us about business. She will recount the most fascinating findings from a recent wave of 'business anthropology', telling stories from inside the likes of the London Stock Exchange, JPMorgan and Adidas. She will explore the hidden rituals that underpin how businesses work- from the invisible norm that explains why we are all so happy to sign away our data, to the unspoken laws that govern the behaviour of the world's best coders.
Above all, Tett will reveal how you too can learn to think like an anthropologist. Once you understand the
ISBN: 9781847942890
Format: B-format paperback
Year: 2022
Publisher: RANDOM HOUSE UK
Description:
Unlock the secrets of modern business with 'Anthro-Vision,' a transformative book that merges anthropology and corporate strategy. In this insightful exploration, renowned financial journalist Gillian Tett draws upon her extensive background in anthropology to guide you through the intricate relationship between human behavior and business dynamics. With a PhD from Cambridge, Tett applies ethnographic methods to delve into the hidden rituals and unspoken norms that shape the corporate world.
This essential read showcases groundbreaking findings from the field of business anthropology. Discover how top firms like JPMorgan and Adidas operate beyond data-driven decisions, adapting insights from within their own cultures. Tett’s engaging narratives highlight the anthropological perspective, revealing the subconscious reasons behind our behaviors in corporate environments.
'Anthro-Vision' offers practical lessons on how to cultivate an anthropological mindset. Learn to navigate the complexities of modern business by understanding the human elements that drive success. Dive deep into lessons from diverse sectors, with a focus on empathy and observational research as key tools for strategic thinking. This book is not just for corporate professionals; it is a must-read for anyone looking to enhance their critical thinking and adapt to today's rapidly evolving business landscape.
Delivery information: Enjoy fast shipping with our reliable service, ensuring your copy of 'Anthro-Vision' arrives promptly, ready for your next intellectual journey.
Condition: BRAND NEW
ISBN: 9781847942890
Format: B-format paperback
Year: 2022
Publisher: RANDOM HOUSE UK
Description:
A new wave of anthropological research is transforming how the world does business. This book reveals how.
To understand business, you need to think like an anthropologist.
In a career spanning three decades, Gillian Tett has established a reputation as one of Britain's most astute financial journalists. But before joining the Financial Times, Tett completed a PhD in anthropology at Cambridge - and it is her anthropological training that gives her such a razor-sharp insight into global business.
Anthropologists have a unique view of the world. Instead of building their arguments on data or written sources, they undertake ethnographies - meaning they go inside groups of people and seek to understand, from within, how they think. This once involved besuited Victorians going to live alongside Amazonian tribespeople for years on end. But these days anthropologists are just as likely to undertake ethnographies in the boardrooms of law firms, or on the trading floors of investment banks.
In her new book, Tett will reveal what anthropology can teach all of us about business. She will recount the most fascinating findings from a recent wave of 'business anthropology', telling stories from inside the likes of the London Stock Exchange, JPMorgan and Adidas. She will explore the hidden rituals that underpin how businesses work- from the invisible norm that explains why we are all so happy to sign away our data, to the unspoken laws that govern the behaviour of the world's best coders.
Above all, Tett will reveal how you too can learn to think like an anthropologist. Once you understand the