Description
Unlock the potential of Africa's emerging markets with 'Africa's Business Revolution', a must-read for entrepreneurs and business leaders seeking to thrive in this vibrant continent. Published by Harvard Business Review Press, this book reveals key insights into the rapid economic transformation expected in Africa by 2025, where consumer and business spending is projected to soar beyond $5 trillion. As the continent gears up to host the world's largest urban population and a workforce rivaling China and India's, the opportunities for growth across various sectors—from resources to manufacturing and services—are unprecedented.
This insightful volume, authored by McKinsey's senior leaders including Acha Leke, Mutsa Chironga, and Georges Desvaux, utilizes proprietary research from the McKinsey Global Institute to unravel the complexities of conducting business in Africa. 'Africa's Business Revolution' is packed with real-life case studies and candid interviews from influential executives, offering a rare glimpse into successful strategies that have overcome obstacles like complexity and corruption.
Whether you're aiming to build sustainable businesses or tap into the rapidly changing economic landscape, this essential guide provides the knowledge needed to navigate Africa's business environment effectively.
Condition: BRAND NEW
ISBN: 9781633694408
Format: Cloth over boards
Year: 2018
Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781633694408
Format: Cloth over boards
Year: 2018
Publisher: Harvard Business Review Press
Description:
Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets — and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption.
Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors — Acha Leke, Mutsa Chironga, and Georges Desvaux — are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.
Combining an unrivalled fact base with expert
This insightful volume, authored by McKinsey's senior leaders including Acha Leke, Mutsa Chironga, and Georges Desvaux, utilizes proprietary research from the McKinsey Global Institute to unravel the complexities of conducting business in Africa. 'Africa's Business Revolution' is packed with real-life case studies and candid interviews from influential executives, offering a rare glimpse into successful strategies that have overcome obstacles like complexity and corruption.
Whether you're aiming to build sustainable businesses or tap into the rapidly changing economic landscape, this essential guide provides the knowledge needed to navigate Africa's business environment effectively.
Condition: BRAND NEW
ISBN: 9781633694408
Format: Cloth over boards
Year: 2018
Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781633694408
Format: Cloth over boards
Year: 2018
Publisher: Harvard Business Review Press
Description:
Africa still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets — and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption.
Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors — Acha Leke, Mutsa Chironga, and Georges Desvaux — are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.
Combining an unrivalled fact base with expert