Description
Unlock the secrets to meaningful customer connections with 'Affected', a groundbreaking book by Wrigley and Straker. In today's digital landscape, understanding cognition and emotion is vital for businesses seeking to excel. This insightful guide delves into how companies can forge deeper relationships with customers through emotional insights, enhancing their digital strategies. Published by John Wiley & Sons Australia, 'Affected' combines over a decade of primary research and real-world case studies, showcasing successful multi-channel strategies utilized by leading brands like Burberry and innovative creators like Cj Hendry.
With 248 pages of valuable knowledge, this book provides entrepreneurs and established businesses alike with practical tools to refine their corporate strategies by integrating emotional understanding into their digital interactions. Gain a competitive edge by exploring essential concepts around design methods and channel relationships that resonate with your audience. Ideal for marketing professionals, business owners, and anyone involved in digital engagement, 'Affected' is your go-to resource for enhancing customer relationships in our digital age.
Condition: BRAND NEW
ISBN: 9780730357018
Year: 2018
Publisher: John Wiley & Sons Australia
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730357018
Year: 2018
Publisher: John Wiley & Sons Australia
Pages: 248
Description:
How can you create meaningful connections with customers in the digital space?Ă‚Â
The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it™s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels
Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach”one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.
Shows businesses how they can better understand and engage with customers digitally
Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy
Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements
Establi
With 248 pages of valuable knowledge, this book provides entrepreneurs and established businesses alike with practical tools to refine their corporate strategies by integrating emotional understanding into their digital interactions. Gain a competitive edge by exploring essential concepts around design methods and channel relationships that resonate with your audience. Ideal for marketing professionals, business owners, and anyone involved in digital engagement, 'Affected' is your go-to resource for enhancing customer relationships in our digital age.
Condition: BRAND NEW
ISBN: 9780730357018
Year: 2018
Publisher: John Wiley & Sons Australia
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780730357018
Year: 2018
Publisher: John Wiley & Sons Australia
Pages: 248
Description:
How can you create meaningful connections with customers in the digital space?Ă‚Â
The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it™s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels
Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach”one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.
Shows businesses how they can better understand and engage with customers digitally
Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy
Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements
Establi