Description
Unlock the secrets of successful advertising with 'Advertising For Dummies', your essential guide to crafting powerful ad campaigns that resonate. Perfect for beginners and seasoned marketers alike, this comprehensive resource showcases effective strategies for identifying and reaching your target audience. Learn how to define and position your message to ensure maximum impact, regardless of your budget. Want to stretch your advertising dollars further? Discover how to get the most bang for your buck and produce eye-catching ads across various mediums, including online, print, TV, and radio. This book also offers invaluable insights into buying different media spaces, generating buzz, and effectively utilizing publicity to elevate your brand's presence. With an up-to-date glossary of industry buzzwords, you will feel like a pro as you navigate the advertising landscape. Backed by timeless lessons from advertising legends, 'Advertising For Dummies' is the ultimate guide to transforming your ad campaigns from ordinary to extraordinary. Equip yourself with the tools you need for a successful marketing strategy that captures attention and drives sales, ensuring your business flourishes in a competitive marketplace. Whether you're launching a new product or looking to enhance your brand's voice, this book is your ticket to advertising success. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780470045831. Year: 2006. Publisher: John Wiley & Sons Inc (US). Pages: 336.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470045831
Year: 2006
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
So, you need to create an advertising campaign that brings in more
customers, adds more dollars to your bottom line, and validates all
the reasons you went into business in the first place. But how can
you make your ad look and sound like champagne if your budget can
only afford beer? Are you wasting your time trying to sell ice to
an Eskimo?
The world of advertising can seem like a daunting
place?but it doesn?t have to be. Advertising for
Dummies coaches you through the process and shows you how
to:
Identify and reach your target audience
Define and position your message
Get the most bang for your buck
Produce great ads for every medium
Buy the different media
Create buzz and use publicity
Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look
at the ins and outs of advertising?from online and print to
TV, radio, and outdoor formats?to show you how you can easily
develop and execute a successful campaign on any budget. Plus,
you?ll find a glossary of common buzzwords you may encounter
along the way so you can talk the talk like the advertising guru
you (almost) are! With simple tips on how to write memorable ads
and timeless lessons from the legends, this book is packed with
everything you need to have people from New York to Los Angeles
whistling your jingle.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470045831
Year: 2006
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
So, you need to create an advertising campaign that brings in more
customers, adds more dollars to your bottom line, and validates all
the reasons you went into business in the first place. But how can
you make your ad look and sound like champagne if your budget can
only afford beer? Are you wasting your time trying to sell ice to
an Eskimo?
The world of advertising can seem like a daunting
place?but it doesn?t have to be. Advertising for
Dummies coaches you through the process and shows you how
to:
Identify and reach your target audience
Define and position your message
Get the most bang for your buck
Produce great ads for every medium
Buy the different media
Create buzz and use publicity
Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look
at the ins and outs of advertising?from online and print to
TV, radio, and outdoor formats?to show you how you can easily
develop and execute a successful campaign on any budget. Plus,
you?ll find a glossary of common buzzwords you may encounter
along the way so you can talk the talk like the advertising guru
you (almost) are! With simple tips on how to write memorable ads
and timeless lessons from the legends, this book is packed with
everything you need to have people from New York to Los Angeles
whistling your jingle.