Description
Unlock the power of Account-Based Marketing (ABM) with this essential guide designed for B2B organizations looking to revolutionize their marketing strategy. Business-to-business companies are traditionally mired in outdated lead generation techniques that result in friction between marketing and sales teams. With an annual investment of $40 billion in B2B marketing, the need for innovative tech-driven solutions has never been more critical. This comprehensive book, published by John Wiley & Sons Inc in 2019, illustrates how top-tier businesses leverage Account-Based Marketing to create a more aligned, impactful approach focused on high-value target accounts.
Dive deep into the world of ABM and learn how leading companies transform their marketing strategies to achieve significant growth and improve efficiency. This book empowers marketers to:
- Develop and implement an effective ABM strategy tailored to your organization’s unique needs.
- Coordinate sales and marketing efforts seamlessly for maximum impact.
- Identify and reach ideal clients, increasing revenue and unlocking new opportunities.
- Build precise target account lists and measure the effectiveness of your ABM initiatives.
With 224 pages packed with insights and strategies, this guide is vital for any marketing professional eager to adopt a successful Account-Based Marketing framework. By mastering ABM, you can elevate your business's marketing efforts in today's competitive landscape.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119572008.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119572008
Year: 2019
Publisher: John Wiley & Sons Inc (US)
Pages: 224
Description:
Account-Based Marketing is changing the discipline of marketing”Why?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.
Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish.
Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base
Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs
Integrate your sales and marketing processes into an efficient, cohesive workflow
Locate and attract the ideal clients for your business to increase revenue and open up new opportunities
From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget f
Dive deep into the world of ABM and learn how leading companies transform their marketing strategies to achieve significant growth and improve efficiency. This book empowers marketers to:
- Develop and implement an effective ABM strategy tailored to your organization’s unique needs.
- Coordinate sales and marketing efforts seamlessly for maximum impact.
- Identify and reach ideal clients, increasing revenue and unlocking new opportunities.
- Build precise target account lists and measure the effectiveness of your ABM initiatives.
With 224 pages packed with insights and strategies, this guide is vital for any marketing professional eager to adopt a successful Account-Based Marketing framework. By mastering ABM, you can elevate your business's marketing efforts in today's competitive landscape.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119572008.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119572008
Year: 2019
Publisher: John Wiley & Sons Inc (US)
Pages: 224
Description:
Account-Based Marketing is changing the discipline of marketing”Why?
Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.
Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish.
Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base
Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs
Integrate your sales and marketing processes into an efficient, cohesive workflow
Locate and attract the ideal clients for your business to increase revenue and open up new opportunities
From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget f