Description
Discover the captivating narrative of *24/7 Politics*, a groundbreaking book that explores how cable television transformed American political life while pursuing profits. In this study of media history, author Kathryn Cramer Brownell dives into the intricate relationship between the cable industry and political leaders, revealing how a shift towards entertainment-focused news reshaped political engagement. With the rise of cable in the 1980s and 1990s, new platforms like C-SPAN and MTV emerged, fostering a decentralized media landscape that redefined party politics and amplified individual voices, including antiestablishment figures like Donald Trump. This timely, thought-provoking book not only highlights the evolution of political communication but also critiques the intentional restructuring of television, ultimately showing it’s not cable that's responsible for polarizing politics, but the choices made by media moguls. Perfect for anyone interested in political history, media studies, or the current state of democracy, *24/7 Politics* serves as a riveting examination of how entertainment influences civic responsibility and accountability. With its brand new condition, this trade binding edition published by Princeton University Press promises to be an essential addition to your collection. You won't want to miss this insightful read that extracts lessons from the past to inform our present political climate. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780691246666
Format: Trade binding
Year: 2024
Publisher: Princeton University Press
Description:
How cable television upended American political life in the pursuit of profits and influence
As television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. Yet over the next three decades, the expansion of a different technology, cable, changed all of this. 24/7 Politics tells the story of how the cable industry worked with political leaders to create an entirely new approach to television, one that tethered politics to profits and divided and distracted Americans by feeding their appetite for entertainment—frequently at the expense of fostering responsible citizenship.
In this timely and provocative book, Kathryn Cramer Brownell argues that cable television itself is not to blame for today’s rampant polarization and scandal politics—the intentional restructuring of television as a political institution is. She describes how cable innovations—from C-SPAN coverage of congressional debates in the 1980s to MTV’s foray into presidential politics in the 1990s—took on network broadcasting using market forces, giving rise to a more decentralized media world. Brownell shows how cable became an unstoppable medium for political communication that prioritized cult followings and loyalty to individual brands, fundamentally reshaped party politics, and, in the process, sowed the seeds of democratic upheaval.
24/7 Politics reveals how cable TV created new possibilities for antiestablishment voices and opened a pathway to political prominence for seemingly unlikely figures like Donald Trump
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780691246666
Format: Trade binding
Year: 2024
Publisher: Princeton University Press
Description:
How cable television upended American political life in the pursuit of profits and influence
As television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. Yet over the next three decades, the expansion of a different technology, cable, changed all of this. 24/7 Politics tells the story of how the cable industry worked with political leaders to create an entirely new approach to television, one that tethered politics to profits and divided and distracted Americans by feeding their appetite for entertainment—frequently at the expense of fostering responsible citizenship.
In this timely and provocative book, Kathryn Cramer Brownell argues that cable television itself is not to blame for today’s rampant polarization and scandal politics—the intentional restructuring of television as a political institution is. She describes how cable innovations—from C-SPAN coverage of congressional debates in the 1980s to MTV’s foray into presidential politics in the 1990s—took on network broadcasting using market forces, giving rise to a more decentralized media world. Brownell shows how cable became an unstoppable medium for political communication that prioritized cult followings and loyalty to individual brands, fundamentally reshaped party politics, and, in the process, sowed the seeds of democratic upheaval.
24/7 Politics reveals how cable TV created new possibilities for antiestablishment voices and opened a pathway to political prominence for seemingly unlikely figures like Donald Trump