Description
Discover '1 to 1: The Essence of Retail Branding and Design,' the ultimate guide for understanding retail branding in a dynamic marketplace. This comprehensive book delves into the intricacies of retail branding and holistic formula development, making it an invaluable resource for retailers and aspiring entrepreneurs alike. With a keen focus on establishing a strong one-to-one relationship with customers, this book highlights the importance of adapting to societal changes to ensure business success.
Written by the acclaimed Michel van Tongeren, this second installment builds upon the concepts introduced in his first book, 'Retail Branding: From Stopping Power to Shopping Power.' In '1 to 1,' readers will learn how to achieve exceptional branding in retail by staying ahead of market trends and understanding consumer behavior. The Platform Development Model included in the book serves as a practical tool for translating your brand into a thriving retail formula.
Perfect for both physical and online retailers, this manual is packed with practical examples and clear models that make the complex world of retail branding accessible and easy to navigate. Ideal for anyone looking to enhance their understanding of retail dynamics and consumer needs, this book will inspire you to rethink your shopping experiences.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9789063692643
Year: 2013
Publisher: BIS Publishing
Pages: 240
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9789063692643
Year: 2013
Publisher: BIS Publishing
Pages: 240
Description:
Retail mirrors society and as society is constantly changing retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers. It is the second book of Michel van Tongeren. The first book Retail Branding: from stopping power to shopping power. was about how retail branding works. This new book is also about that topic, but perhaps more about how you can achieve great branding in retail. It explains how to be alert to the changes and all possible chances that lie ahead, how to get a deep insight about your brand, and how to translate your brand into an excellent operating retail formula. These topics are visualised in the Platform Development Model , which functions as the foundation of this book.
The book is practical, because it can be used as a manual for retailers, for people that want to start their own retail business, or for anyone who wants to get to know more about this topic. The book is relevant for physical stores as well as virtual retail. It is easy to use because of the many examples and clear models. The book is inspirational too, because it tells about the dynamics in our lives, our changing needs and our favourite pastime: shopping!
Written by the acclaimed Michel van Tongeren, this second installment builds upon the concepts introduced in his first book, 'Retail Branding: From Stopping Power to Shopping Power.' In '1 to 1,' readers will learn how to achieve exceptional branding in retail by staying ahead of market trends and understanding consumer behavior. The Platform Development Model included in the book serves as a practical tool for translating your brand into a thriving retail formula.
Perfect for both physical and online retailers, this manual is packed with practical examples and clear models that make the complex world of retail branding accessible and easy to navigate. Ideal for anyone looking to enhance their understanding of retail dynamics and consumer needs, this book will inspire you to rethink your shopping experiences.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9789063692643
Year: 2013
Publisher: BIS Publishing
Pages: 240
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9789063692643
Year: 2013
Publisher: BIS Publishing
Pages: 240
Description:
Retail mirrors society and as society is constantly changing retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers. It is the second book of Michel van Tongeren. The first book Retail Branding: from stopping power to shopping power. was about how retail branding works. This new book is also about that topic, but perhaps more about how you can achieve great branding in retail. It explains how to be alert to the changes and all possible chances that lie ahead, how to get a deep insight about your brand, and how to translate your brand into an excellent operating retail formula. These topics are visualised in the Platform Development Model , which functions as the foundation of this book.
The book is practical, because it can be used as a manual for retailers, for people that want to start their own retail business, or for anyone who wants to get to know more about this topic. The book is relevant for physical stores as well as virtual retail. It is easy to use because of the many examples and clear models. The book is inspirational too, because it tells about the dynamics in our lives, our changing needs and our favourite pastime: shopping!