{"product_id":"the-pr-masterclass","title":"The PR Masterclass","description":"Unlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of expert advice, you'll learn the nuances of conveying your message effectively, maximizing media outreach, and elevating your brand’s presence in today's competitive landscape. Ideal for entrepreneurs seeking to enhance their marketing efforts, this masterclass underscores the importance of PR as a cost-effective marketing tool that delivers tangible results. In an evolving media environment, Singleton’s practical approach equips you with the skills needed to navigate the public relations world successfully. Prepare to transform your understanding of media relations and boost your promotional strategies with actionable insights from 'The PR Masterclass.' Whether new to PR or seeking to refine your skills, this book is your key to mastering the art of public relations.\u003cbr\u003e\u003cbr\u003eNote: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.\u003cbr\u003e\u003cbr\u003eCondition: BRAND NEW\u003cbr\u003eISBN: 9781118756232\u003cbr\u003eYear: 2013\u003cbr\u003ePublisher: John Wiley \u0026amp; Sons (UK)\u003cbr\u003ePages: 208\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eThe PR Masterclass is written by former newspaper, magazine\u003cbr\u003eand digital journalist Alex Singleton, who is now a prominent PR\u003cbr\u003etrainer and consultant. It reveals the secrets of effective PR and\u003cbr\u003eshows how to put in place a practical, reliable and successful\u003cbr\u003emedia strategy for your product, business or activity ? one\u003cbr\u003ethat delivers the greatest results. Through the book, you get to\u003cbr\u003ediscover how to develop and pitch effective newsworthy material,\u003cbr\u003eregardless of your budget. The PR Masterclass is aimed at PR\u003cbr\u003eprofessionals as well as small business owners and entrepreneurs\u003cbr\u003eimplementing a PR strategy. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\"PR can do more for your money than any other marketing tool.\u003cbr\u003eBut very few people understand how to use it. Alex does because he\u003cbr\u003ehas been at the receiving end. So will you if you read this\u003cbr\u003eremarkably practical book.\"\u003cbr\u003e?Drayton Bird, author, Commonsense Direct and Digital\u003cbr\u003eMarketing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\"The lessons contained within The PR Masterclass should be\u003cbr\u003eplastered over the walls of organisations seeking to utilise the\u003cbr\u003emedia effectively for their campaigns. This book is a must-have\u003cbr\u003ereference point.\"\u003cbr\u003e?Ryan Bourne, CityAM columnist and Head of Economic\u003cbr\u003eResearch, Centre for Policy Studies\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\"This is an important book about public relations and how the\u003cbr\u003emedia is changing. Singleton is a straight-talking\u003cbr\u003ejournalist-turned-practitioner who pulls no punches. He calls on\u003cbr\u003ethe industry to grow up and adopt the rigour of a professional\u003cbr\u003ediscipline. It's a call to action that I wholly heartedly support.\u003cbr\u003eYou should read The PR Masterclass if you're new to public\u003cbr\u003erelations or work in the profession and want to continue doing\u003cbr\u003eso","brand":"Smartfox Books","offers":[{"title":"Default","offer_id":41532368650373,"sku":"PR87787","price":61.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_STJUBTDKWLU4.jpg?v=1772382510","url":"https:\/\/smartfoxbooks.co.nz\/products\/the-pr-masterclass","provider":"Smartfox Books","version":"1.0","type":"link"}