{"product_id":"the-dragonfly-effect","title":"The Dragonfly Effect","description":"Unleash the transformative power of social media with 'The Dragonfly Effect'. This groundbreaking book provides proven strategies to harness social media for driving social change. Whether you're a student of design thinking or a professional looking to understand the psychological insights of consumer behavior, this book is a must-read. Written by experts, it teaches you to achieve concrete goals through the synergy of social media and effective strategy. Delve into unique case studies from iconic global brands such as Gap, Starbucks, Nike, and Facebook, as well as inspiring start-ups like Groupon. Understand how everyday individuals have created monumental impacts—whether it's securing life-saving medical matches, fundraising millions for critical causes, or even influencing national elections. Perfect for both marketers and activists, 'The Dragonfly Effect' reveals the four essential elements that drive positive results and customer loyalty in the digital age. Transform your understanding of social media from mere platforms to powerful tools for change. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780470614150. Year: 2010. Publisher: John Wiley \u0026amp; Sons Inc (US). Pages: 240.\u003cbr\u003e\u003cbr\u003eNote: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.\u003cbr\u003e\u003cbr\u003eCondition: BRAND NEW\u003cbr\u003eISBN: 9780470614150\u003cbr\u003eYear: 2010\u003cbr\u003ePublisher: John Wiley \u0026amp; Sons Inc (US)\u003cbr\u003ePages: 240\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eProven strategies for harnessing the power of social media to\u003cbr\u003edrive social change \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMany books teach the mechanics of using Facebook, Twitter, and\u003cbr\u003eYouTube to compete in business. But no book addresses how to\u003cbr\u003eharness the incredible power of social media to make a difference.\u003cbr\u003eThe Dragonfly Effect shows you how to tap social media and\u003cbr\u003econsumer psychological insights to achieve a single, concrete goal.\u003cbr\u003eNamed for the only insect that is able to move in any direction\u003cbr\u003ewhen its four wings are working in concert, this book\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eReveals the four \"wings\" of the Dragonfly Effect-and how they\u003cbr\u003ework together to produce colossal results\u003cbr\u003e\u003cbr\u003eFeatures original case studies of global organizations like the\u003cbr\u003eGap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like\u003cbr\u003eGroupon and COOKPAD, showing how they achieve social good and\u003cbr\u003ecustomer loyalty\u003cbr\u003e\u003cbr\u003eLeverage the power of design thinking and psychological\u003cbr\u003eresearch with practical strategies\u003cbr\u003e\u003cbr\u003eReveals how everyday people achieve unprecedented\u003cbr\u003eresults-whether finding an almost impossible bone marrow match for\u003cbr\u003ea friend, raising millions for cancer research, or electing the\u003cbr\u003ecurrent president of the United States\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThe Dragonfly Effect shows that you don't need money or\u003cbr\u003epower to inspire seismic change.","brand":"Smartfox Books","offers":[{"title":"Default","offer_id":41537981644933,"sku":"PR89608","price":73.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_STJVORRLA1PO.jpg?v=1772724989","url":"https:\/\/smartfoxbooks.co.nz\/products\/the-dragonfly-effect","provider":"Smartfox Books","version":"1.0","type":"link"}