{"product_id":"predictive-marketing","title":"Predictive Marketing","description":"Unlock the true potential of your marketing strategy with 'Predictive Marketing', a comprehensive guide that emphasizes the power of predictive analytics for all businesses. This essential primer provides a step-by-step approach to transforming your marketing from traditional methodologies to a data-driven, personalized experience. With 272 pages of insights and strategies, you'll learn to leverage machine learning technologies to enhance customer engagement, improve acquisition rates, and effectively re-engage lapsed customers. \u003cbr\u003e\u003cbr\u003eUnderstand the evolving landscape of marketing, where one-size-fits-all approaches give way to tailored, real-time interactions. This book guides organizations of all sizes through the implementation of predictive analytics, simplifying complex concepts into actionable plans.\u003cbr\u003e\u003cbr\u003eWhether you're a small business or part of a larger corporation, ‘Predictive Marketing’ offers practical tips to elevate your marketing campaigns. It’s time to shift towards a more strategic approach that emphasizes customer experience through intelligent data use. This is not just a book of theories—it's a practical roadmap to modern marketing success!\u003cbr\u003e\u003cbr\u003eEnjoy free shipping on your order with a delivery time of up to 6 weeks. Please note that orders cannot be canceled once placed. Invest in your marketing success today by embracing predictive analytics for a richer, more customized customer experience.\u003cbr\u003e\u003cbr\u003eNote: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.\u003cbr\u003e\u003cbr\u003eCondition: BRAND NEW\u003cbr\u003eISBN: 9781119037361\u003cbr\u003eYear: 2015\u003cbr\u003ePublisher: John Wiley \u0026amp; Sons Inc (US)\u003cbr\u003ePages: 272\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eMake personalized marketing a reality with this practical guide\u003cbr\u003eto predictive analytics \u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePredictive Marketing is a predictive analytics primer for\u003cbr\u003eorganizations large and small, offering practical tips and\u003cbr\u003eactionable strategies for implementing more personalized marketing\u003cbr\u003eimmediately. The marketing paradigm is changing, and this book\u003cbr\u003eprovides a blueprint for navigating the transition from creative-\u003cbr\u003eto data-driven marketing, from one-size-fits-all to one-on-one, and\u003cbr\u003efrom marketing campaigns to real-time customer experiences. You'll\u003cbr\u003elearn how to use machine-learning technologies to improve customer\u003cbr\u003eacquisition and customer growth, and how to identify and re-engage\u003cbr\u003eat-risk or lapsed customers by implementing an easy, automated\u003cbr\u003eapproach to predictive analytics. Much more than just theory and\u003cbr\u003etestament to the power of personalized marketing, this book focuses\u003cbr\u003eon action, helping you understand and actually begin using this\u003cbr\u003erevolutionary approach to the customer experience.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePredictive analytics can finally make personalized marketing a\u003cbr\u003ereality. For the first time, predictive marketing is accessible to\u003cbr\u003eall marketers, not just those at large corporations ? in\u003cbr\u003efact, many smaller organizations are leapfrogging their larger\u003cbr\u003ecounterparts with innovative programs. This book shows you how to\u003cbr\u003ebring predictive analytics to your organization, with actionable\u003cbr\u003eguidance that get you started today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eImplement predictive marketing at any size organization\u003cbr\u003e\u003cbr\u003eDeliver a more personalized marketing experience\u003cbr\u003e\u003cbr\u003eAutomate predictive analytics with machine learning\u003cbr\u003etechnology\u003cbr\u003e\u003cbr\u003eBase marketing decisions on conc","brand":"Smartfox Books","offers":[{"title":"Default","offer_id":41498849575045,"sku":"PR97554","price":79.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_STK1VXOQGSZJ.jpg?v=1769221483","url":"https:\/\/smartfoxbooks.co.nz\/products\/predictive-marketing","provider":"Smartfox Books","version":"1.0","type":"link"}