{"product_id":"logo-beginnings","title":"Logo Beginnings","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9783836582285\u003cbr\u003eYear: 2022\u003cbr\u003ePublisher: TASCHEN\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eCountless \u003cb\u003eglobal brands\u003c\/b\u003e, including \u003cb\u003eRolex, BMW, Louis Vuitton\u003c\/b\u003e, and the \u003cb\u003eNew York Yankees\u003c\/b\u003e, still use logos that were \u003cb\u003edesigned over 100 years ago\u003c\/b\u003e. Yet there has never been a \u003cb\u003emonograph devoted to the origins of logo design\u003c\/b\u003e. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Author \u003cb\u003eJens Müller\u003c\/b\u003e, described as the \"logo detective\" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than\u003cb\u003e 6,000 logos from 1870 to 1940\u003c\/b\u003e. This unparalleled collection traces the development of \u003cb\u003emodern trademarks\u003c\/b\u003e and sheds light on \u003cb\u003eforgotten designs\u003c\/b\u003e and \u003cb\u003eearly versions of famous logos\u003c\/b\u003e. The catalog is divided into four design categories: Pictorial, Form, Effect, and Typographic. Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a \u003cb\u003ereproduction\u003c\/b\u003e of the first comprehensive examination of modern corporate logos: the influential \u003cb\u003edesign pioneer F.H. Ehmcke's (1878-1965) illustrated essay \"Wahrzeichen-Warenzeichen\"\u003c\/b\u003e (Symbols-tra","brand":"RANDOM HOUSE","offers":[{"title":"Default","offer_id":41760322814085,"sku":"PR398805","price":317.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_TNXDR100HT18.jpg?v=1783781070","url":"https:\/\/smartfoxbooks.co.nz\/products\/logo-beginnings","provider":"Smartfox Books","version":"1.0","type":"link"}