{"product_id":"editing-by-design","title":"Editing by Design","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9781621537601\u003cbr\u003eFormat: Trade paperback (US)\u003cbr\u003eYear: 2021\u003cbr\u003ePublisher: Skyhorse Publishing, Inc.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003e\u003cp\u003e\u003cb\u003eAn Industry Classic, Revised for the Modern Age\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, \u003ci\u003eEditing by Design\u003c\/i\u003e, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today’s online and print media.\u003cbr\u003e\u003cbr\u003e Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to think about “editing” and “design” as a word person and a design person\u003c\/li\u003e\n\u003cli\u003eTeamwork and collaboration for story clarity\u003c\/li\u003e\n\u003cli\u003eOriginality and inducement for the reader\u003c\/li\u003e\n\u003cli\u003eColumns and grids for organization and consistency\u003c\/li\u003e\n\u003cli\u003eCovers and content listings as tools for deeper reader involvement\u003c\/li\u003e\n\u003cli\u003eHow to use type hierarchy to catch and lure readers\u003c\/li\u003e\n\u003cli\u003eRepresentational and non-representational imagery\u003c\/li\u003e\n\u003cli\u003eUsing color as a branding device\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and s\u003c\/p\u003e","brand":"ALLIANCE DIST - SF","offers":[{"title":"Default","offer_id":41506603925637,"sku":"PR402251","price":88.2,"currency_code":"NZD","in_stock":true}],"url":"https:\/\/smartfoxbooks.co.nz\/products\/editing-by-design","provider":"Smartfox Books","version":"1.0","type":"link"}