{"product_id":"creating-signature-stories","title":"Creating Signature Stories","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9781683506119\u003cbr\u003eFormat: Trade paperback (US)\u003cbr\u003eYear: 2018\u003cbr\u003ePublisher: Morgan James Publishing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003e\u003cp\u003eShows how story telling needs to be used for strategic messaging internally and externally.\u003cbr\u003e\u003cbr\u003eReveals how a digital strategy revolves around content and that content is about stories.\u003cbr\u003e\u003cbr\u003eExplains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.\u003cbr\u003e\u003cbr\u003eDefines a new concept, signature stories, that helps organizations introduce storytelling into strategic messaging\u003cbr\u003e\u003cbr\u003eExplains how to find or create signature stories, evaluate their potential, and leverage them over time.\u003cbr\u003e\u003cbr\u003eIncludes case studies in every chapter to illustrate concepts and provide role models.\u003c\/p\u003e","brand":"ALLIANCE DIST - SF","offers":[{"title":"Default","offer_id":41860270194821,"sku":"PR435863","price":47.5,"currency_code":"NZD","in_stock":false}],"url":"https:\/\/smartfoxbooks.co.nz\/products\/creating-signature-stories","provider":"Smartfox Books","version":"1.0","type":"link"}