{"product_id":"brand-gravity","title":"Brand Gravity","description":"Condition: BRAND NEW\u003cbr\u003eISBN: 9798317802783\u003cbr\u003eFormat: Trade paperback (US)\u003cbr\u003eYear: 2025\u003cbr\u003ePublisher: Bookbaby\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDescription:\u003cbr\u003eB2B buyers aren't waiting for your pitch-they're already in motion. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eBy the time they contact sales, they've often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70% of their journey in independent research, engaging in over 1,000 interactions before ever talking to a sales rep. If you're still relying on gated content, nurture tracks, or cold outreach to drive pipeline, you're already behind.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIn Brand Gravity: Stop Chasing Leads and Start Pulling Buyers Into Your Orbit, award-winning CMO Lisa Cole introduces a revolutionary approach to modern B2B marketing. Instead of chasing leads, create a magnetic attraction that draws buyers to you-just like gravity pulls objects into its orbit.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eYou'll learn the G.R.A.V.I.T.Y. blueprint, a step-by-step system for:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eGathering insights from the 70% of the buyer journey that's invisible to most marketers\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eRealigning your strategy to match real buyer behavior\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAccumulating digital mass through content, credibility, and community\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eValidating your brand with independently verifiable social proof\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIntegrating marketing, sales, and success strategies for maximum buyer pull\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eTracking meaningful signals, not vanity metrics\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eYielding sustainable, compounding results\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWhether you're a CMO tired of attribution battles, a VP of Marketing struggling with pipeline quality, or a founder trying to break through in a crowded market, Brand Gravity provides the playbook to become the obvious choice.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDiscover how to:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAlign with AI-powered search and intent signals\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eCreate content th","brand":"ALLIANCE DIST - SF","offers":[{"title":"Default","offer_id":41859756785797,"sku":"PR433750","price":40.7,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0562\/0213\/3637\/files\/image_TTG80UGAFACK.jpg?v=1789108807","url":"https:\/\/smartfoxbooks.co.nz\/products\/brand-gravity","provider":"Smartfox Books","version":"1.0","type":"link"}